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Research papers

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
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Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inspiring-conscious-consumption


Videos

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
×

Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inspiring-conscious-consumption-12381


Videos
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Citation

Meijer, S. (2023a, October 05). Ahead of the curve. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ahead-of-the-curve


Videos

What's the occasion?

How to maximise occasion opportunities for your brand in 2024 and beyond.

Catalogue: Congress 2023
Author: Simon Bailey
Company: Kantar
October 5, 2023
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Citation

Bailey, S. (2023a, October 05). What's the occasion?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-is-the-occasion


Research papers

Case study: Sustainability at High-Speed

In 2022 IRYO was created, Spain?s first private high-speed rail operator, partnering with Air Nostrum, Globalvia and Trenitalia, it has become one of the best options to get around the Peninsula. In just six months iryo has achieved a clear...

Catalogue: Congress 2023
Authors: Anders Braekken, Jordi Crespo, Oscar Santamaria
September 27, 2023
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Citation

Braekken, Crespo and Santamaria (2023a, September 27). Case study: Sustainability at High-Speed . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/case-study-sustainability-at-high-speed


Research papers

The New Marketing Renaissance

Is content still king? It is widely recognised that a well-defined media strategy is not enough to be effective. The message needs to be delivered via creative content that grabs a consumer?s attention, to build favourable brand associations that...

Catalogue: Congress 2023
Authors: Karin Haglund, Cajsa Wiren, Oliver Engist, Hugo Englund, Thomas Berthelsen
September 27, 2023
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Citation

Haglund, Wiren, Engist, Englund and Berthelsen (2023a, September 27). The New Marketing Renaissance. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-marketing-renaissance
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Citation

Palacio, X. (2023a, May 12). Descriptive results, or how to leave part of your turnover untapped. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/descriptive-results-or-how-to-leave-part-of-your-turnover-untapped


Research papers

The Future of Research is Here

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and...

Catalogue: Latin America 2023
Authors: Claudia Sciarretta, Paulina Castillo
Company: PepsiCo
April 25, 2023
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Citation

Sciarretta and Castillo (2023a, April 25). The Future of Research is Here . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-of-research-is-here-

The Future of Research is Here

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and...

Catalogue: Latin America 2023
Authors: Claudia Sciarretta, Paulina Castillo
April 25, 2023
×

Citation

Sciarretta and Castillo (2023a, April 25). The Future of Research is Here . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-of-research-is-here--12068